AR & Company PR & Marketing has helped many local and national businesses elevate their image and increase public awareness and foot traffic through effective branding, marketing, PR, and internet marketing campaigns. Scroll down to learn about current PR & marketing projects for AR & Co. clients in agriculture, restaurant, wine, manufacturing and other industries. Or scroll to the bottom of this page to read case studies and hear what clients have to say about AR & Co. services.
GR8ASS WINES
Gr8ass Wines, Signe Zoller's signature line of wines, are made in Paso Robles, California. AR & Co. PR & Marketing works to publicize her award-winning wines on a national scale. With many recent accolades (including a 90-point review from Wine Enthusiast) and the help of the AR & Co. "A Team" of publicity and marketing professionals, Gr8ass Wines are well on their way to worldwide recognition.
ROCKY CREEK CELLARS
AR & Co. PR & Marketing designs, writes, distributes and manages a monthly e-newsletter for Rocky Creek Cellars. Working with the client to provide useful, interesting and valuable information to newsletter recipients while also meaningfully connecting with patrons, AR & Co. has set the foundation for stronger tasting room foot traffic and greater brand loyalty.
Rocky Creek Cellars is a small, family owned and operated boutique winery located on the 46 West in Paso Robles, California. They specialize in unique, handcrafted red wines available at their craftsman tasting room or by wine club shipment.
ZOLLER WINE STYLING
AR & Co. launched a local publicity campaign for Zoller Wine Styling (ZWS) in order to generate awareness about the state-of-the-art ZWS facility and its recent harvest, wine tasting events, and open house events. AR & Co. also writes, designs, and manages a targeted monthly e-newsletter notifying friends, clients, and prospective clients about upcoming events, available varietals, special offers, and recent awards and accolades.
Zoller Wine Styling is the premier, bonded custom crush facility of the Central Coast of California and the only acting winery in downtown Paso Robles. ZWS offers discerning wine enthusiasts, grape growers, restaurants, small wine retailers, and any other private clients the opportunity to commission a fully custom varietal, with varying degrees of personal, hands-on involvement. With the leadership of acclaimed woman winemaker Signe Zoller, former lead winemaker of Meridian Winery and Kendall-Jackson Winery, ZWS’s made-to-order luxury boutique wines have won numerous awards including Best of Show at the Long Beach and Monterey wine competitions, and Bronze at the LA County Fair.
RUHL FAMILY VINEYARDS
AR & Co. designed a new logo and wine labels for Ruhl Family Vineyards’ forthcoming vintages and promotional items to better express the quality and class of the Napa Valley, CA wine they privately produce. By applying standout graphic design to their marketing and branding tools, AR & Company was able to present a fortified, unified and elegant design befitting of the Ruhl image.
Ruhl Family Vineyards is a family-owned and operated private producer of wine located in Napa Valley, California. Their proprietary vintages have been reserved for family, friends and the broader professional family of the propane industry associates with whom they have been closely affiliated for over twenty years.
UNITED STAFFING ASSOCIATES, LLC
AR and Company provides marketing oversight and consulting for United Staffing Associates. In addition to writing and distributing press releases to media outlets, AR & Co. works with the United Staffing Associates Branding Manager to dream up new marketing tools along with a constant supply of promotional products for their numerous public events. AR & Company PR & Marketing also created a brand new, corporate website for USA.
United Staffing Associates is a full-service staffing company. Headquartered in San Luis Obispo, California, United Staffing Associates (USA) also holds branches in California's Paso Robles, Santa Maria, Oxnard, Porterville, and Visalia, as well as a in Las Vegas, Nevada.USA provides a diverse array of services that include temporary and permanent staffing, payroll services, direct and executive placements, and safety and human resource consulting.
DELTA LIQUID ENERGY
AR & Co. PR and Marketing manages most aspects of the Delta Liquid Energy Corporation's public relations and marketing. This includes directing all of their publicity and media relations. For over 7 years, AR and Company has been charged with the responsibility of the complete production of monthly employee and quarterly customer newsletters. In addition, AR & Co. is charged with the creation of graphic design, branding, researching, writing, editing, and tracking of website content for search engine optimization. AR & Company also conducts product research and coordinates production of numerous promotional items for all company events.
Delta Liquid Energy is a third-generation, family-owned and operated propane marketer headquartered in Paso Robles, California. In business since 1936, Delta Liquid Energy is committed to providing customers with reliable, professional, and courteous service. Their facilities include eight bulk plant locations, an RV parts store in Paso Robles, California and two rail terminals with extensive storage capabilities based out of Rosamond and Santa Maria, California.
TARGA RESOURCES, INC
AR & Co. Public Relations and Marketing oversees advertising for Targa Resources, focusing primarily on the national propane industry. The agency is charged with brand messaging and designing print ad campaigns for trade association publications. Additionally, Targa managers rely on AR and Company to research unique promotional products and coordinate the production of promotional giveaways for Targa Resources events and trade shows.
TARGA Liquids Marketing & Trade, formerly Dynegy, is one of the largest marketers and producers of natural gas liquids in the United States with assets in Texas, Louisiana, and California. They own and operate approximately 12,090 miles of natural gas and NGL pipelines, with natural gas gathering systems covering approximately 14,400 square miles and 21 natural gas processing plants. They are headquartered in Houston, Texas.
THERMOCARE
The AR & Co. team of marketing and design professionals performed a branding overhaul for ThermoCare. From a new logo and tagline to revamped marketing materials and a new website with optimized copy and modern design, AR & Co. created a fresh, contemporary, and professional ThermoCare image that would attract modern-day clients. Devising a modern marketing strategy that would allow ThermoCare to reach a broader clientele, AR & Co. directed outreach efforts such as designing well-designed postcards and regular e-newsletters sent to their target markets.
ThermoCare, founded in 1978, manufactures Portable Animal Intensive Care Units for cats, rats, dogs, and other animals and pets in fragile physical states (such as during shock, breeding and whelping, post-operation, hypothermia, etc.). The units, which are like high-tech crates, serve veterinary, lab research, animal breeding, and wildlife rescue professionals, as well as pet owners and animal caretakers. Using state-of-the-art water-lined technology, the unique ThermoCare product keeps animals in a controlled, safe, and warm environment during recuperation or medical administration, without inflicting them with the “hot spots” caused by lesser animal care equipment.
BE A WOMAN AND ACT LIKE ONE AR & Co. initiated, implemented, and continues to oversee management and updates for the Be a Woman and Act Like One website and blog, providing web development, search engine optimization, and other internet marketing insights and suggestions.
Be a Woman and Act Like One is a consulting company dedicated to the empowerment of women in the business place. Founded and run by owner Hertha Wolff-Arend, Be a Woman helps women preserve feminine characteristics and strengths in a male-dominated field, without sacrificing success or competitive edge.
SWEET SUITE
AR & Co. PR & Marketing wrote, designed, and continues to manage a highly optimized website for the Sweet Suite vacation lodge in Cayucos, California in order to increase bookings.
Sweet Suite is a fully-furnished two-bedroom beach house vacation rental located in Cayucos, CA. It features ocean views, a full kitchen, living room and dining room, a covered deck with a private hot tub, and many other amenities.
OLD CAYUCOS BAKERY AND DELI
AR & Co. digitized the charming environment and delicious offerings of Old Cayucos Bakery & Deli and maximized their reach with a well-written, easy-to-navigate, and fully-optimized website. Designed to draw in customers, educate them about all of the menu items and services they offer, and facilitate orders and in-person visits, the website also features strategic branding tools such as a tagline, clear calls to action, and an array of critical keywords.
Old Cayucos Bakery & Deli in Cayucos, CA specializes in making fresh, gourmet breakfast, lunch, and dinner. They bake their pastries and dough daily and are known for their hospitality and green business practices.
MIDSTATE LAMP, LLC
Midstate Lamp LLC profits from AR & Co.’s vast and constantly updated national media lists and daily and instantaneous contact with appropriate journalists around the country. AR & Co. has launched a national public relations campaign for Midstate targeted at their prime markets. This includes writing and dispersing incisive press releases that give Midstate a fresh image and renewed relevance in a modern market.
Midstate Lamp LLC is the manufacturer of the brightest low-pressure gas/propane lamp on the market. Created by inventor Samuel Schrock in Arthur, Illinois, the lamps provide a bright, reliable, and safe solution to homes located off the public utility grid, and are the perfect backup system for all homes in times of electricity outage. Midstate is committed to creating the best and brightest possible product, while also focusing on environmental impacts and ambiance: the lights rely on clean-burning fuels; run on a fraction of the energy of other propane/gas lamps; are durable and low-maintenance; create warm light; and are nearly noiseless.
VINTAGE VAQUERO
AR & Co. Public Relations and Marketing was responsible for designing and optimizing Vintage Vaquero’s website, putting it on the e-commerce map with top search engine results. Additionally, AR & Company designed and wrote the Vintage Vaquero products catalog, which is distributed internationally.
Vintage Vaquero specializes in providing customers with personalized, one-of -a-kind, original, western saddles. Founder and Saddle Maker Don Moe's many years of horseback experience have contributed to his success in making custom saddles as functional pieces of art. Vintage Vaquero can and will work with any desired styles of the western saddle and will custom fit the western saddles to accommodate horses and riders.
AR & Co. Public Relations & Marketing handles all of the publicity for the Paso Robles Lions Club, including researching, writing, editing and distributing press releases, media alerts and photo captions to various local and international publications. AR & Co. also conducts in-depth follow up for maximum coverage and monitors community developments for upcoming PR opportunities.
The Paso Robles Lions Club was chartered in 1939, and like all Lions clubs, is recognized for service in helping prevent blindness and aiding the visually impaired. In addition, they conduct a variety of local projects and activities designed to improve the community and help people in need. The Paso Robles Lions Club projects, fundraisers, and donations are built on tradition and their mission has never wavered. Lions Clubs International was established in 1917 and there are 45,000 clubs worldwide representing 1.3 million members located in more than 200 countries.
